Factual Targeting Outperformed Other Media Strategies for Mitsubishi

Factual Products

Geopulse Audience


Industry: Automotive

Challenge

Cycle and Carriage (Mitsubishi) is promoting the arrival of their new fuel efficient model, Attrage, in Singapore. The campaign goal was to drive visitors to the website and increase brand awareness of Mitsubishi.

Solution

Knorex leveraged Factual’s Geopulse Proximity solution to create highly targeted geofences around 1,655 car dealerships in Singapore.

Results

Factual outperformed other media tactics with twice the site traffic volume and highest CTR, which was 64% higher than other media.

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