Factual Targeting Outperformed Other Media Strategies for Mitsubishi
Cycle and Carriage (Mitsubishi) is promoting the arrival of their new fuel efficient model, Attrage, in Singapore. The campaign goal was to drive visitors to the website and increase brand awareness of Mitsubishi.
Knorex leveraged Factual Proximity solution to create highly targeted geofences around 1,655 car dealerships in Singapore.
Factual outperformed other media tactics with twice the site traffic volume and highest CTR, which was 64% higher than other media.