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Cadreon, Adelphic, and Factual Drive 112.8% Lift in BMW Dealership Visits

  • First Place Winner: The Drum Digital Trading Awards, Best Mobile Campaign
  • Bronze Winner: MMA Smarties, Enabling technologies, Location Based [USA]

Business Problem

BMW needed to drive more potential consumers to dealerships to push greater sales. Target consumers are in a high income bracket and in the market for a luxury vehicle.

The Solution

  • Year long, nation-wide mobile campaign.
  • Geopulse Audience: Reach users who had visited BMW or competitor dealerships in recent months with Tailored Location Segments.
  • Geopulse Proximity: Reach users near BMW or competitor dealerships in real time.

Results

112.8% lift in foot traffic to BMW dealerships1.


Notes:
1. Measured by Placed between 6/1/2015 and 12/31/2015 against other consumers of the same age, gender, income, geography, and ethnicity.