FIRST PLACE WINNER
The Drum Digital Trading Awards, Best Mobile Campaign
MMA Smarties, Enabling technologies, Location Based [USA]
BMW needed to drive more potential consumers to dealerships to push greater sales. Target consumers are in a high income bracket and in the market for a luxury vehicle.
- Year long, nation-wide mobile campaign.
- Audience: Reach users who had visited BMW or competitor dealerships in recent months with Tailored Location Segments.
- Proximity: Reach users near BMW or competitor dealerships in real time.
112.8% lift in foot traffic to BMW dealerships1.
1. Measured by Placed between 6/1/2015 and 12/31/2015 against other consumers of the same age, gender, income, geography, and ethnicity.