Geopulse Proximity Drives 56% Increase in CTR
Factual ProductsGeopulse Proximity
Industry: Financial services
A brand needed to promote its prepaid debit card product to high probability adopters — ATM users.
The used Geopulse Proximity to target a 200-500m radius around ATMs in select zip codes.
They achieved a 0.53% CTR — 56% above the industry average for similar products.