Geopulse Proximity Drives 56% Increase in CTR

Factual Products

Geopulse Proximity


Industry: Financial services

Challenge

A brand needed to promote its prepaid debit card product to high probability adopters — ATM users.

Solution

The used Geopulse Proximity to target a 200-500m radius around ATMs in select zip codes.

Results

They achieved a 0.53% CTR — 56% above the industry average for similar products.

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