Major Quick Service Restaurant Brand Gained 1.3x More Visits on a Geofencing Campaign Targeted Around Specific Locations
Challenge
A fast food brand needed to drive customer food traffic into specific retail locations, and increase sales volumes.
Solution
The client collaborated with Xaxis to use Factual geofencing around the brand’s locations.
Results
Users who received this ad visited the store 34.4% more, generating a 1.34x visitation lift.
