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Xaxis Places, Powered By Factual, Increases Store Visits by 8x

Business Problem

A major luxury jewelry company wanted to increase store visits to 300+ authorized jeweler locations. The client targeted affluent pre-engaged men 25-44 and highly affluent women age 25-64.

The Solution

The client leveraged Xaxis Places, powered by Factual, for programmatic audience buying using geo-behavioral and proximity-based data.

The Results

Xaxis Places drove the majority of store visits with 84.8% of the campaign’s visits and 9.4x higher store visitation rate vs. the control group.