A large jewelry company was looking to build awareness for its brand, particularly its bridal line, which drives a large percentage of its sales. So, it conceptualized a cross-screen campaign, with a focus on mobile, to drive online traffic and conversions and increase foot traffic to its stores.
The brand used Factual targeting tools to reach its target audience with a personalized message. With Factual Audience, the jewelry company built a custom audience based on real-world behavior. Then, they leveraged Factual Proximity to build custom geofences around their target consumers so they could serve mobile in-app ads based on people’s real-world location.