Factual Measures Retail Store Visits on Multichannel Campaign

Product:

Industry:

Retail

Challenge

A fashion brand wanted to run an innovative, multichannel campaign, including display, video, and CTV. Since the brand’s products are sold at a variety of re-seller locations and the brand does not have brick and mortar or e-commerce stores, it has historically been difficult for them to understand the impact of digital media on purchase behavior.

 

“Our ability to integrate Factual and The Trade Desk allowed us to provide unique and valuable measurement insights to our client. Both partner teams were extremely helpful in back-end set up, which led to all-around success, especially from our client’s perspective.”
– Justin Scarborough, Director of Programmatic Media

Solution

PMG created a two-month campaign for the brand across CTV, display, and standard display video in The Trade Desk. Using Factual Measurement and The Trade Desk cross-device graph, PMG was able to measure visits to stores where their products are sold. The seamless integration of Factual Measurement and TTD allowed PMG to optimize their campaign on a daily basis to increase overall visits.

Results

DROVE FOOT TRAFFIC TO STORES
Factual Measurement showed 43,476 total visits to the selected department stores, with 21,737 unique store visits.
KEY INSIGHT

48% of visits were attributed to a CTV device, with the largest number of visits occurring 30 days after ad exposure

RELATED POSTS