Factual helps Sawyer Studios drive awareness for a new documentary
Sawyer Studios, a full-service entertainment marketing agency that supports the film and television industries, was promoting a new movie, “City of Gold,” a documentary that follows Pulitzer Prize-winning food critic Jonathan Gold as he explores Los Angeles’s culinary scene. Sawyer Studios knew the film would appeal to fine dining lovers and foodies—they just needed a way to find them.
The agency created a mobile advertising campaign to promote the documentary, and they enlisted Factual’s help with targeting. The Factual Strategy team created a list of the trendiest restaurants in the top 15 DMAs. Using the Factual targeting solution, Proximity, they built custom geofences around the restaurants, creating custom “Foodie” audience segments.