Factual is the location data company the world’s most valuable brands and technology companies trust to understand and intelligently grow their businesses.

Data is the currency for the new economy, and location data is driving smarter digital products, marketing and business decisions. Our world is now mobile, computing is everywhere, and the power of location data is changing everything — the way we get around, the way we interact with brands, the way we solve problems and the way we discover new services and access information. Location data is changing the way we experience the world.

Factual provides product and engineering teams, marketers and data analysts access to the world’s most trusted, accurate and comprehensive data on places and people worldwide, transforming products, advertising and businesses with data that puts everything in context.


We Care Deeply About Our Company Culture

The five values below were created by Factual employees and serve as the guiding principles for everything we do.


Gil Elbaz

Founder & Ceo

Gil Elbaz is an accomplished entrepreneur and pioneer of natural language technology. Founded in 2008, Factual is Gil's second startup. In 1998, Gil co-founded Applied Semantics Inc. (ASI) which developed contextual advertising products, including ASI's AdSense. In 2003, Google acquired ASI and Gil stayed on through 2007 as the director of engineering for the Santa Monica office, continuing to work on AdSense.

Gil earned his bachelor's degree from Caltech with a double major in Engineering and Applied Science and Economics. Gil serves on the Board of Directors of the X Prize Foundation.

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“We strive to be the neutral data company that everyone can work with and trust. Data has generally been seen as a side effect in computing, the exhaust generated by software that is often ignored. We see data as a whole separate layer that everyone should be able to tap into to solve everyday problems. If all data was clean, trusted, and accessible, innovation would thrive and the most positive actors in our society would be rewarded.”

— Gil Elbaz, Founder and CEO

Bill Michels

Chief Operating Officer

Bill joined Factual in 2009 and is responsible for all internal operations -- everything involved with building Factual's portfolio of data products. Prior to Factual, Bill worked at Yahoo!, where he was most recently Senior Director of Product Management Yahoo! Search. In this capacity he was the GM for Yahoo! BOSS, which under him grew from inception to over +1B queries/month. Prior to that he was the Director of International Search Business Operations & Product Strategy, a +$1B P&L with 500+ employees across 15+ countries.

Other experience includes Equity Research Associate at UBS on the #1 ranked Institutional Investor telecom research team. At one point he wore a white coat and worked in a solid-state physics research lab.

Bill has an MBA from Columbia University Business School and a BA in Geology from Colby College.

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Rob Jonas

Chief Revenue Officer

Rob joined Factual in 2016 and is responsible for driving Factual’s revenue growth and scaling the revenue organization globally. He joined us from PubMatic, where he ran strategy and operations for the revenue team as the Global Chief Revenue Officer. Before his role as CRO, Rob oversaw and led PubMatic’s strategy and operations for revenue management across EMEA and APAC, including launching operations in Japan.

With an extensive background in the tech industry, Rob has worked as the Vice President and Managing Director of EMEA at InMobi, Director of Strategic Partnerships of EMEA at Google, Director of New Business at Yahoo, and Business Development Director at Overture for Northern Europe.

Rob is a graduate of Oxford University and has completed executive education at the Judge Business School at Cambridge University, both in the United Kingdom. He is an active mentor in the technology startup community, working with Seedcamp in the UK and most recently with Techstars in Los Angeles.

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Boris Shimanovsky

Chief Technology Officer

Boris joined the Factual team in 2008 and is responsible for all engineering and technology functions. Prior to joining Factual, he was CTO at Xap, which he helped build from eight employees to a thriving business with millions of users and over a hundred employees.

When Boris was in the seventh grade and dinosaurs still roamed the earth, he took his first programming course and wrote a videogame as his first class project. His junior year in college, he built a site that quickly became the web’s 27th most trafficked and then optimized it enough to run from two machines in his den. He’s not retired now because he really wanted to graduate.

Boris holds a BS in Physiological Science and an MS in Computer Science, both from UCLA. He put himself through school working night shifts as an ambulance driver. Boris lives in Los Angeles with his badass wife and three amazing children. He is a lousy philosopher, a mediocre poet, and will someday become a great chef.

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Brian Czarny

Chief Marketing Officer

Brian joined Factual in 2017 and is responsible for driving all aspects of marketing for Factual, including strategy, brand, communications, product marketing and growth. A senior marketing and product veteran, he brings more than 20 years of marketing experience in building and managing results-oriented teams for fast growing technology companies.

Brian came to Factual from Telesign, a leading communications platform as a service company, where he served as the Senior Vice President of Marketing and oversaw all product marketing, branding, and marketing communications for the company through the company’s acquisition by BICS in April 2017. Prior to TeleSign, Brian was VP of Marketing and Product for cloud-based identity and access management provider Symplified, through its acquisition by RSA in July 2014. And has previously held senior management positions with leading security companies Webroot and MessageLabs (now Symantec).

Brian received his Bachelor of Arts in Journalism from Penn State University and currently serves as a mentor for Techstars, helping emerging technology startups with marketing and strategy initiatives.

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Ocean Fine

Senior Vice President of Sales

As the SVP of Sales, Ocean is responsible for driving awareness and adoption of Factual’s Location Solutions.

A digital advertising veteran with 15 years experience working for and with agencies and brands, she loves working on the newest technologies in mobile and has a proven track record for building and growing teams that focus on all aspects of mobile channel enablement, from sales, strategy and planning to launching first to market innovative mobile companies. Before joining Factual, Ocean led teams for AT&T AdWorks, VeriSign and m-Qube, where she helped build their Mobile Marketing client base. She started her career working on the agency side at a division of Havas Worldwide.

Ocean holds a BS in Sociology and a Masters in Communications and Media Studies, both from Clark University.

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Ulas Bardak

Vice President of Engineering

Ulas joined the Factual team in early 2019 as the Vice President of Engineering and is responsible for ensuring Factual delivers industry-leading technology for building and reasoning with geo data.

Ulas has built and ran engineering and data science teams in Tokyo (where he was a researcher at Secom's Intelligent Systems Laboratory), New York, San Francisco, and Los Angeles for both startups and large companies alike. Most recently, he was the Vice President of Engineering at the machine learning startup Clarifai in New York City, where he doubled the size of the engineering team to 45 people in one year.

Originally from the small Mediterranean island of Cyprus, Ulas holds a B.Sc., M.Sc., and Ph.D. from Carnegie Mellon University's School of Computer Science.

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Michael Birnbach

VP of Finance and Operations

Michael joined the Factual team in 2011 and is responsible for all finance and operations functions, including people operations, recruiting, accounting, compensation, global privacy, legal, compliance, and real estate. He is an active participant in industry trade groups, such as the Los Angeles CFO Roundtable, NAI, DAA, IAB Europe and UK GDPR privacy working groups, and Index Ventures Portfolio Finance Leaders Group.

Before joining Factual, Michael analyzed and advised private equity groups on national real estate portfolio acquisitions and distributions. He also conducted private wealth management for individuals and Fortune 500 companies while at Oppenheimer and Smith Barney/Citigroup. Prior to that, Michael honed his deal-making skills in the entertainment industry, first on the agency side at ICM in the film division and then on the production side at various production companies at Warner Brothers and MGM.

Michael earned his BS in Economics from Chapman University. Michael’s other interests include tennis, real estate and design, biographies, and movies.


Kristian Wilson

VP of Partner Services and Revenue Operations

As the VP of Partner Services and Revenue Operations, Kristian leads Factual’s Account team responsible for partner onboarding operations, and growth.He is a proven leader in the digital advertising industry, most recently specializing in building custom advertising marketplaces in the mobile app space.

Kristian embodies a deep entrepreneurial spirit, with experience building companies from start-up to mature corporations. Prior to joining Factual in 2014, he was the VP of Advertising Services at Burstly which was acquired by Apple Inc. Prior to Burstly, Kristian was a founding member of Adconion Media Group, which was acquired by Amobee. Over his career, Kristian has developed deep domain experience in all facets of display and mobile advertising, including sales, operations, ad-serving and management.

Kristian holds a BSBA degree from the University of Denver, with concentration in Marketing & Management.


Glen Nigel Straub

Vice President, Business Development

As the Vice President of Business Development, Glen focuses on Factual’s areas of growth in the advertising and marketing ecosystem, forging new partnerships with publishers, broadcasters, advertising technology platforms, and agencies. Glen opened the Factual New York office in September 2013 and has been instrumental in the rise of Factual’s Geopulse business since inception.

Previous to Factual, Glen was a Publisher Development Lead for mobile advertising network Millennial Media, where he worked with Comscore Top 100 mobile publishers. Millennial Media was acquired by AOL in October 2015.

Glen holds a BA of Journalism from the University of Massachusetts.

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Los Angeles - HQ

1999 Avenue of the Stars, 4th Floor
Los Angeles, CA 90067
(310) 286-9400


14 Gray's Inn Road
London, WC1X 8HN
United Kingdom

New York

149 5th Avenue, 6th Floor
New York, NY 10010
(212) 697-7501

San Francisco

650 California Street, 4th Floor
San Francisco, CA 94108
(415) 603-4070


20 West Kinzie Street, 17th Floor
Chicago, IL 60654


8 Cross Street, #18-01
Singapore 048424