Product Manager, Targeting

Los Angeles

Factual is the location data company the world’s most valuable brands and technology companies trust to understand and intelligently grow their businesses. We help engineering teams, marketers and data analysts build the best digital products, deliver more impactful marketing and transform their businesses with the most accurate and comprehensive data on places and people worldwide.

Factual's products form the core of the company's value.  Our product family includes Targeting, Insights, Measurement, Data Enrichment, and Places.  Factual Targeting enables marketers and agencies to build highly customizable, scalable and accurate audience segments based on consumer behavior or real-time location.

We are looking for a one of a kind Product Manager who loves building products, working with data, growing revenue streams, and ultimately driving overall company success.  The role will be based in our Los Angeles headquarters and will be responsible for overseeing roadmap initiatives, operations, and growth of our Targeting product line. Specifically, this Product Manager will work closely with:

  • Engineering - To drive development of the technology stack and feature set for Targeting
  • Sales - To ensure optimal business growth for the Targeting product line
  • Product Design - To drive the creation of user experiences that open up new opportunities for our products

As PM of Factual Targeting, you will:

  • Define and develop new features for our Targeting products (Factual Audience and Factual Proximity) to enable marketers to reach the right consumers at scale
  • Drive the go-to-market strategy for new product features and partnerships, and collaborate with our Revenue teams to execute against plan
  • Work closely with other Product lines (Insights, Measurement, Data Enrichment) to drive innovation and synergy across our Targeting products
  • Support and streamline product operations to maximize value capture for Targeting
  • Work with Sales, Marketing, and Partner teams to grow our products across new markets and regions
  • Act as Product liaison with prospective data partners to evaluate new opportunities for growing the scale and capabilities of our data assets for Targeting

Must-Have Qualifications:

  • Experience in Product Management. We'll want to know details about the products you have owned and delivered, not just those to which you have contributed
  • High degree of critical thinking, problem-solving, and analytical skills
  • A track record of collaboration across teams (sales, marketing, client services) to ensure product success in the marketplace
  • Experience with product design processes. We'd like to know how you would work with designers to approach UI design, prototyping, and usability testing
  • Experience in the mobile, programmatic and digital ad tech ecosystem

Nice-to-have Qualifications:

  • Proficiency in data science or statistics is helpful
  • Location data experience
  • A degree in engineering- or math-related discipline
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