Factual Observation Graph
Mobile devices dataset powering Factual’s suite of products to enable companies to better understand customer behavior and target potential buyers
WORLDWIDE NUMBERS
1.5+
Billion
Unique Devices Received
650+
Million
Unique, Verified Devices
300+
Million
Verified Monthly
Active Devices
ATTRIBUTES
High-Quality Data
More than 90% of inputs come from apps contributing data suitable for location analysis
Real visits, not drive-bys
Place Attachment Technology is 12x better than geofencing methods
Activity Modes
Ability to detect stationary, walking, biking, and driving
OBSERVATION GRAPH
Diverse Data Sources
Sourced from varied mobile apps to ensure a diversified, unbiased, representative dataset
Broad Coverage
Hundreds of millions of devices each month from 27 countries across 5 continents
Dwell Time
Ability to calculate how long a device is at a specific place
Technologies
Location Validation
Removes inaccurate and fraudulent locations signals before they enter our dataset
Activity Detection
Analyze activity modes (stationary, walking, biking, driving) and calculate dwell times for specific activities
Place Attachment
Machine learned model that uses over 100 features to associate location events to devices
