WORLDWIDE NUMBERS

1.5+
Billion

Unique Devices Received

650+
Million

Unique, Verified Devices

300+
Million

Verified Monthly
Active Devices

ATTRIBUTES

High-Quality Data
More than 90% of inputs come from apps contributing data suitable for location analysis
Real visits, not drive-bys
Place Attachment Technology is 12x better than geofencing methods
Activity Modes
Ability to detect stationary, walking, biking, and driving
OBSERVATION GRAPH
Diverse Data Sources
Sourced from varied mobile apps to ensure a diversified, unbiased, representative dataset
Broad Coverage
Hundreds of millions of devices each month from 27 countries across 5 continents
Dwell Time
Ability to calculate how long a device is at a specific place

Technologies

Location Validation

Removes inaccurate and fraudulent locations signals before they enter our dataset

Activity Detection

Analyze activity modes (stationary, walking, biking, driving) and calculate dwell times for specific activities

Place Attachment

Machine learned model that uses over 100 features to associate location events to devices

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