Full Components Display
FEATURES

475 Categories
Up 3 three categories are assigned per record with category labels provided in 29 different languages.

25 Core Attributes & Extended
Includes name, address, geocode, hours, Existence score, etc with additional 50+ features that provide deeper understanding of POIs.

Existence
Factual’s unique, machine learned score that determines the likelihood of a place existing in the physical world.

Placerank
Factual’s measure of a place’s popularity based using a multitude of signals.

Crosswalk
Map any POI in our dataset to its corresponding social media pages

Chains
Explicitly mapped national and local chain brands to their brick and mortar locations. Use our custom UI to easily find chains, such as Starbucks, in the US.
Analyze audience attributes
Compare to the general population
“By partnering with Factual, Goodway has taken its ad targeting capabilities to the next level of precision. The ad campaigns we intend to create together will significantly move the probability needle toward the ultimate goal – purchasing by mobile users.”
— John Mellinger
Vice-President of Enterprise Partnerships
Factual’s Global Places contains data of over 100 million businesses and points of interest (POI) across 52 countries. Factual Places data is used in local search, business analytics, and mobile applications that need to understand how consumers connect with the real-world landscape.
BY THE NUMBERS
Place Records
Countries
Core Attributes
Place Categories
BENEFITS
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Features
Create tareting rules and push them to your app without having to code, using the Garage Web UI

Activity

Location

Time
Highly Accurate Location Detection
Using our machine learning model, Engine can correctly identify that you are inside a particular place, even if your latitude/longitude in relation to the geofence indicates otherwise.


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