Updated: May 21, 2018
What is GDPR?
The General Data Protection Regulation, or GDPR, is a regulation that requires businesses to take very specific steps to protect the personal data of individuals located in the European Union (EU). GDPR will take effect on May 25, 2018.
How is Factual Preparing for GDPR?
In preparation for GDPR, Factual is taking appropriate steps to pause our Audience business in EU. Please note that we plan to continue to offer our Proximity, Engine, and Places products and services in EU without interruption.
Even though Factual has elected to pause its Audience business in EU, we remain committed to growing our EU business in the long term.
In anticipation of our re-entry into the Audience business in EU, Factual is preparing to roll out additional practices to meet the requirements of the GDPR, including conducting Data Protection Impact Assessments where needed, and providing additional mechanisms that enable individuals to exercise their rights under the GDPR, including the rights to access their personal data and to have that data erased.
Factual’s rigorous privacy standards have always been underpinned by a dedication to diligence and remaining informed. We are actively monitoring guidance and developments regarding the GDPR and the proposed ePrivacy Regulation.
Factual’s History of Privacy Leadership
Since our founding, Factual has incorporated a deep respect for privacy and data security into our policies and practices. Our products are designed with privacy at the forefront and our business has been built around compliance, security and respecting data rights.
Factual is a member of the Network Advertising Initiative (NAI). We remain a member in good standing of the NAI and the Digital Advertising Alliance (DAA), and adhere to codes of conduct and principles laid out by both organizations.
Factual remains deeply committed to protecting the privacy of individuals. We view the GDPR as an opportunity to further enhance our commitment to privacy by design in our products, services and partnerships.