FACTUAL'S TIPS FOR HIGH-PERFORMANCE CAMPAIGNS

As an advertiser, you face fierce competition for limited inventory. You know optimization is the key to high-performing programmatic campaigns, but it can be difficult to refine your audience targeting while still achieving scale.

DON’T SWEAT IT. FACTUAL IS ON YOUR TEAM.

Factual’s Geopulse solutions enable precise targeting at scale, powered by the highest-quality data from the leader in location.

Here are our favorite optimization tips to whip your campaigns into shape...

OPTIMIZE FOR PRECISION

Precise targeting helps ensure you reach the right consumer with the right message at the right time. Relevant messaging means better campaign performance. Knockout your KPIs with these precision targeting tips and scenarios.

TIP 1

Perfect Timing

Utilize Factual’s time-of-day and day-of-week filtering to hone in on the real-world patterns of your audience.

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USE CASE

Perfect Timing

A CPG company is planning a campaign to increase sales of their breakfast cereals. They want to capture stay-at-home parents who do their grocery shopping on weekday mornings.

By filtering within the Geopulse Audience Designer, they are able to hone in on shoppers seen at retail locations during these exact times.

TIP 2

Get Granular

Factual’s Geopulse Audience Designer supports complex logic, including the ability to build nuanced designs using “and” and “or” relationships. You can even reach a highly-targeted audience that “has” or “has not” been to a chain or place category.

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USE CASE

Get Granular

A hotel chain is planning a campaign catered to tourists who are planning trips to major US metropolitan areas.

By using complex logic, they are able to find hotel loyalists who have visited frequently in the past, but do not live there.

TIP 3

Seize the Day

Build a unique audience of individuals seen during a specific date range. Using Factual’s Geopulse Audience Designer, you can hone in on people only seen at the location(s) you care about during a certain time window, such as a special event or season.

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USE CASE

Seize the Day

A major film studio is running a campaign for an upcoming action movie release.

By targeting movie theaters and applying a custom date range, they are able to find moviegoers who are known to visit theaters on big opening weekends.

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OPTIMIZE FOR SCALE

So you have the perfect audience in mind, but the scale is minimal…
Don’t sweat it! Use these optimization tips to help expand your audience pool while maintaining quality.

TIP 1

Broaden Your Audience

Capitalize on a high-performing audience, without compromising quality. Multiply the reach of your target audience by up to 10x with the click of a button.

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USE CASE

Broaden Your Audience

An airline is targeting people who visited ski resorts last year for a winter getaway campaign.

By activating Reach Multiplier within the Geopulse Audience Designer, they’re able to expand this limited audience by 10x to drive airline bookings.

TIP 2

Find Your Audience

Reach your campaign’s full potential by taking advantage of Factual’s ready-to-use audience segments. Choose from over 1000+ audiences or have Factual’s team of targeting strategists build a custom audience tailored to your exact campaign.

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USE CASE

Explore the Benefits of Segments

A packaged food brand is launching a brand awareness campaign and wants to reach new audiences.

Layering behavioral segments, such as Factual’s health food shoppers and family fun lifestyle, reach consumers that are likely to be shopping for healthy snacks for their families.

TIP 3

Take On Your Competition

Capture the attention of your competitors’ audience. Target people who have been seen shopping at their stores or grab them in real-time.

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USE CASE

Take On Your Competition

A big box retailer is running a friends & family sale and would like to capture market share from their top competitors.

Using Factual’s Geopulse Proximity, retailers are able to precisely target competitor locations and message shoppers when they’re right around the corner.

OPTIMIZE TOWARD REAL WORLD VISITS

Factual’s Geopulse Measurement can help you integrate in-store visitation data into your campaign reporting. Tie deterministic foot traffic to each impression served to prove the value of your media investment and optimize mid-flight throughout your campaign.

GET STARTED

Visit us at factual.com to learn more.