Factual's tips for a high-performance holiday

Q4 is tough. As an advertiser, you face fierce competition for limited inventory. You know optimization is the key to high-performing programmatic campaigns, but it can be difficult to refine your audience targeting while still achieving scale.

DON’T SWEAT IT. FACTUAL IS ON YOUR TEAM.

Factual’s Geopulse solutions enable precise targeting at scale, powered by the highest-quality data from the leader in location.

Here are our favorite optimization tips to whip your Q4 campaigns into shape...

OPTIMIZE FOR PRECISION

Precise targeting helps ensure you reach the right consumers with relevant messaging at the right time — and relevant messaging means better campaign performance. Knock out your Q4 KPIs with these precision targeting tips.

TIP 1

Perfect Timing

Reach consumers based on where they are located in real-time, with Geopulse Proximity. Or utilize the time-of-day and day-of-week filters in Geopulse Audience to target the right consumers based on their real-world behavioral patterns.

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USE CASE

Perfect Timing

A CPG company is planning a campaign to increase Q4 sales of their hearty soups. They want to capture stay-at-home parents who do their grocery shopping on weekday mornings.

By filtering within the Geopulse Audience Designer, they are able to hone in on shoppers seen at retail locations during these exact times.

TIP 2

Get Granular

Factual’s Geopulse Audience Designer supports complex logic, including the ability to build nuanced designs using “and” and “or” relationships. You can even reach a highly-targeted audience that “has” or “has not” been to a chain or place category.

Hover to see real-world use case

USE CASE

Get Granular

A hotel chain is planning a campaign catered to tourists who will be in New York City during the holiday season.

By using complex logic, they are able to find hotel loyalists who have visited frequently in the past, but do not live there.

TIP 3

Seize the Day

Build a unique audience of individuals seen during a specific date range. Using Factual’s Geopulse Audience Designer, you can hone in on people only seen at the location(s) you care about during a certain time window, such as a special event or season.

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USE CASE

Seize the Day

A major film studio is running a campaign for an upcoming holiday release.

By targeting movie theaters and applying a custom date range, they are able to find moviegoers who are known to visit theaters on holiday weekends.

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OPTIMIZE FOR SCALE

So you have the perfect audience in mind, but the scale is minimal…
Don’t sweat it! Use these optimization tips to help expand your audience pool while maintaining quality.

TIP 1

Broaden Your Audience

Capitalize on a high-performing audience without compromising quality. With Factual’s Reach Multiplier feature, you can multiply the reach of your target audience by up to 10x with the click of a button.

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USE CASE

Broaden Your Audience

An airline is targeting people who visited ski resorts last winter for a holiday getaway campaign.

By activating Reach Multiplier within the Geopulse Audience Designer, they’re able to expand this limited audience by 10x to drive airline bookings.

TIP 2

’Tis the Season for Segments

Reach your campaign’s full potential by taking advantage of Factual’s seasonal audience segments. Choose from over 1000+ ready-to-use audiences or have Factual’s team of targeting strategists build a custom audience tailored to your exact campaign.

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USE CASE

’Tis the Season for Segments

A packaged food brand is launching a holiday awareness campaign and wants to reach new audiences.

Layering seasonal segments, such as Factual’s holiday celebrators and holiday entertainers, reaches consumers that go the extra mile during this festive season.

TIP 3

Take On Your Competition

Capture the attention of your competitors’ audience. Target people who have been seen shopping at their stores or grab them in real-time with Geopulse Proximity.

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USE CASE

Take On Your Competition

A big box retailer is running a Black Friday campaign and would like to capture market share from their top competitors.

Using Factual’s Geopulse Proximity, retailers are able to precisely target competitor locations and message shoppers when they’re right around the corner.

OPTIMIZE TOWARD REAL WORLD VISITS

Real-world visitation is the truest measure of campaign success. Factual’s Geopulse Measurement can help you integrate in-store visitation data into your campaign reporting. Tie deterministic foot traffic to each impression served to prove the value of your media investment and optimize throughout your campaign.

GET STARTED

Visit us at factual.com to learn more.