Wall Street Journal

Startup Factual Knows Your Commute, and Much More...

Factual, which this week will announce a $35 million funding round, analyzes location data to give publishers a clear window on their mobile users.


CMO.com Wants To Know: What Do Marketers Fear The Most?

What goes bump in the night to scare marketers this Halloween? CMO.com managed to find some marketing leaders who were willing to share their fears with us.


Factual, The Trade Desk Partner For Location-Based Mobile Advertising

Factual announced a partnership with The Trade Desk, a demand-side platform (DSP), on Tuesday. The partnership allows The Trade Desk to integrate Factual’s datasets into its platform and will enable media buyers to use location data when advertising to mobile users.


Do SMBs need more location in their data?

Small businesses aren't just competing with other small businesses. They are competing against both regional, national and international brands in the online space. Here's how data can help.