What goes bump in the night to scare marketers this Halloween? CMO.com managed to find some marketing leaders who were willing to share their fears with us.
Factual announced a partnership with The Trade Desk, a demand-side platform (DSP), on Tuesday. The partnership allows The Trade Desk to integrate Factual’s datasets into its platform and will enable media buyers to use location data when advertising to mobile users.
Small businesses aren't just competing with other small businesses. They are competing against both regional, national and international brands in the online space. Here's how data can help.
The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space.
Our Director of Strategic Partnerships chats with ANA Magazine about using location to create mobile audiences.