Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing

Location has become an increasingly important factor in helping marketers target consumers in the moment while they’re out and about.


Factual Aims For Scale, Parters With Adobe, Oracle

New partnerships with Adobe, LiveRamp, and Oracle expand Factual's reach across marketers and publishers.


Mobile World Congress Recap

Our EMEA Managing Director, Mandeep Mason, shares his 5 key takeaways from Mobile World Congress.


Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’

Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.

Mobile Advertising Watch

MobFox Partners with Factual to Open Up Mobile Geo-Targeting for All

Matomy just announced a new partnership between its subsidiary MobFox and Factual, the neutral data company making location data accessible to everyone.

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