There's A Reason Online Advertising Is Still Haunted By Bad Retargeting

Factual's Glen Straub chimes in on the reliability of cookies in retargeting strategies.

Mobile Marketer

Location-Based Marketing: The Pitfalls of Promise of Retail

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.


Introducing the IAB Mobile Location Playbook for Retail Marketers

This playbook can be used to guide location decisions and help retailers best understand the application for location data throughout the consumer journey – from consideration to purchase and loyalty.


Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing

Location has become an increasingly important factor in helping marketers target consumers in the moment while they’re out and about.


Factual Aims For Scale, Parters With Adobe, Oracle

New partnerships with Adobe, LiveRamp, and Oracle expand Factual's reach across marketers and publishers.