Mobile World Congress Recap

Our EMEA Managing Director, Mandeep Mason, shares his 5 key takeaways from Mobile World Congress.


Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’

Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.

Mobile Advertising Watch

MobFox Partners with Factual to Open Up Mobile Geo-Targeting for All

Matomy just announced a new partnership between its subsidiary MobFox and Factual, the neutral data company making location data accessible to everyone.

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Marketers Are Uncertain But Embracing Mobile Location Data [Report]

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some according to Factual CRO Rob Jonas.


Mobile Campaign Data Quality Remains An Issue

Factual and the Mobile Marketing Association surveyed marketers and agencies to reveal important findings regarding the importance of data quality.