Factual CEO and Founder Gil Elbaz talks about why we wouldn't settle with a patent troll and how we won.
Facebook is working with Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place Tips.
This was the opportunity to meet with Vikas Gupta, the marketing director of the Los Angeles-based company and to talk about their latest developments and the trend they see on the market.
With geo-targed mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up.
Vikas Gupta joined Factual in 2011 and runs Factual’s marketing department. He is an active participant in trade organizations, including co-chairing the IAB Mobile Center’s Location Data Working Group and the MMA’s Location Committee.