Effective date: August 10, 2016

Factual uses and allows certain other companies to set cookies on the websites covered by our Privacy Policy(the ‘Site’).


Cookies are small data files that contain a string of characters. Our servers, or those of a partner we work with, may send your device a cookie when you visit the Site.

Cookies help us to improve our site and to deliver a better and more personalised service, for instance by storing information about your preferences and allowing us to recognise you when you return to our Site.

You can find more information about cookies at: www.allaboutcookies.org.


Our Site uses both session and persistent cookies. The major cookies used on the Site are listed below, along with their description and expiration periods:

Factual.com _eea_cookie_banner Notifies us if a user from the European Economic Area (EEA) has closed the cookie notification banner 13 months
_eea_cookie_status Notifies us if a user from the European Economic Area (EEA) has accepted the use of cookies on the Site 13 months
_www_session Cookie which is strictly necessary to access the secure instance of the Site and manage access to features on the Site Session
Google Analytics _ga Helps us understand how visitors arrive at and use the Site 2 years
_ga_UA-8499797-10 Helps us understand how visitors arrive at and use the Site 10 minutes
Marketo _mkto_trk Helps us understand how visitors use and interact with the Site 2 years


Factual also use a range of third party cookies on the Site. Factual does not control the dissemination, content or specific use of these cookies. You should therefore check the relevant third party websites for more information about these.

Targeting/Advertising Cookies: These cookies are primarily used to deliver advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with our permission. Some of these third party services (including embedded video players) may also place cookies on your device. These cookies remember that you have visited a website and this information is shared with other organisations.

We list below the third party services that we use:

Facebook – to measure the effectiveness of Facebook advertising and to allow ad retargeting on the Facebook platform: https://www.facebook.com/policy.php

Google – to enable the use of Google’s advertising products: https://www.google.com/policies/privacy/

Twitter – to measure the effectiveness of Twitter advertising and to allow ad retargeting on the Twitter platform: https://twitter.com/privacy

Vimeo – to display video content in embedded players from Vimeo: https://vimeo.com/privacy


We require your consent for cookies to be placed on your device as you visit our Site. If you don’t want to allow cookies at all, or only want to allow use of certain cookies, please refer to your browser settings.

You can also use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set. The website www.allaboutcookies.org contains comprehensive information about the process of opting out on different browsers.

Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our Site or certain content or functionality may not be available.

If you are in the EEA and would like to opt out of third party cookies relating to behavioural advertising, please go to www.youronlinechoices.eu. Opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

The privacy team is responsible for cookies at Factual. If you have queries about our use of cookies, you can contact us at privacy@factual.com.