Sophisticated Customer Analytics & Tailor-made Engagement
Bring your customer profiles to life. Blend Factual’s real-world visitation data with your first party customer data to:
Enhanced Audience Modeling & Activation
Demonstrate real-world based knowledge of your customers. Blend Factual’s real-world visitation data with your first party customer data to:
Customer Summary Feed
Customer Summary Feed delivers inferred audience lifestyle and behavioral segments for each of your customers based on real world visits.
- Over 1000+ lifestyle, lifestage and behavioral audience segments that can be inferred
Visit Feed provides a list of your customer’s real world visits to chains and place categories most relevant to your business.
- Specific location attributes including chain, category, dwell time, and more
“Factual’s Data Enrichment enables our customers to develop a comprehensive understanding of their consumers’ real-world behaviors and use that knowledge to enhance the customer experience. Location data can provide additional, critical context to mParticle’s persistent customer profiles in real-time, and we’re thrilled to offer seamless access to this data directly within our platform.”
- Patrick Crosby, Head of Partner Solutions at mParticle
“In a world in which there’s an increasing need to verify and enhance self-reported data with actual customer behavior, high-quality, reliable geolocation data is key. Factual’s enrichment data closes this gap, as well as enables us to uncover richer and more holistic customer insights, driving more effectively targeted campaign strategy.”
- Ksenia Konkina, Head of Data Strategy, Engine Group