Factual Data Enrichment

Enrich your first party customer data using Factual’s high quality, real-world visitation data

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BENEFITS

Sophisticated Customer Analytics & Tailor-made Engagement

Bring your customer profiles to life. Blend Factual’s real-world visitation data with your first party customer data to:

Create a more unified customer profile

Enhance customer analytics

Improve personalization and engagement strategies across all your channels

Enhanced Audience Modeling & Activation

Demonstrate real-world based knowledge of your customers. Blend Factual’s real-world visitation data with your first party customer data to:

Create more representative audience segments and models of your customers

Demonstrate audience affinity and enhance the value of web and advertising inventory

Offerings

Customer Summary Feed

Customer Summary Feed delivers inferred audience lifestyle and behavioral segments for each of your customers based on real world visits.

Over 1000+ lifestyle, lifestage and behavioral audience segments that can be inferred

Visit Feed

Visit Feed provides a list of your customer’s real world visits to chains and place categories most relevant to your business.

Specific location attributes including chain, category, dwell time, and more

“Factual’s Data Enrichment enables our customers to develop a comprehensive understanding of their consumers’ real-world behaviors and use that knowledge to enhance the customer experience. Location data can provide additional, critical context to mParticle’s persistent customer profiles in real-time, and we’re thrilled to offer seamless access to this data directly within our platform.”

- Patrick Crosby, Head of Partner Solutions at mParticle

“In a world in which there’s an increasing need to verify and enhance self-reported data with actual customer behavior, high-quality, reliable geolocation data is key. Factual’s enrichment data closes this gap, as well as enables us to uncover richer and more holistic customer insights, driving more effectively targeted campaign strategy.”

- Ksenia Konkina, Head of Data Strategy, Engine Group

Features

High Quality POI Data

Factual’s proprietary Global Places dataset includes 130MM+ global POIs, 475 categories and 1,800+ chains.

Unbiased and representative Device Data

Factual’s Observation Graph sees over 300MM+ monthly unique devices globally

Place Attachment Technology

Proprietary, machine learned model that uses over 100 features to accurately identify a real place visit

Robust Attributes

Over 475+ place categories, 1,800+ retail chains, 1,000+ lifestyle, behavioral audience segments available to be incorporated into delivered data

Privacy Forward

Data Enrichment is built with privacy in mind and does not receive or pass through any PII data. Read more about our privacy policy and practices here

Turn Key

Easily receive and activate Enrichment data within current workflows and platforms through integrations with CDPs (such as mParticle) and other data platforms