
Factual Data Enrichment
Enrich your first party customer data using Factual’s high quality, real-world visitation data
BENEFITS
Sophisticated Customer Analytics & Tailor-made Engagement
Bring your customer profiles to life. Blend Factual’s real-world visitation data with your first party customer data to:



Enhanced Audience Modeling & Activation
Demonstrate real-world based knowledge of your customers. Blend Factual’s real-world visitation data with your first party customer data to:


Offerings

Customer Summary Feed
Customer Summary Feed delivers inferred audience lifestyle and behavioral segments for each of your customers based on real world visits.
- Over 1000+ lifestyle, lifestage and behavioral audience segments that can be inferred

Visit Feed
Visit Feed provides a list of your customer’s real world visits to chains and place categories most relevant to your business.
- Specific location attributes including chain, category, dwell time, and more
Features

High Quality POI Data
Factual’s proprietary Global Places dataset includes 130MM+ global POIs, 475 categories and 1,800+ chains.

Unbiased and representative Device Data
Factual’s Observation Graph sees over 300MM+ monthly unique devices globally

Place Attachment Technology
Proprietary, machine learned model that uses over 100 features to accurately identify a real place visit

Robust Attributes
Over 475+ place categories, 1,800+ retail chains, 1,000+ lifestyle, behavioral audience segments available to be incorporated into delivered data

Privacy Forward
Data Enrichment is built with privacy and consumer consent in mind. Read more about our privacy policy and practices here

Turn Key
Easily receive and activate Enrichment data within current workflows and platforms through integrations with CDPs (such as mParticle) and other data platforms