Geopulse Audience

Build highly customizable Audiences based on mobile users’ real world behavior.

Learning from Location

The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Geopulse Audience, powered by Factual’s Observation Graph, enables advertisers to create highly custom audience segments based on users’ real world behaviors.

Powered by Factual's Observation Graph

Watch the video or visit the Observation Graph page to learn about how Factual understands real world user behavior.

Built with the Best Data

  • Built on Factual’s Global Places data — the best places data available in ad targeting.
  • User location data is validated by Factual’s Location Validation Stack to help ensure only precise and accurate location data is used for Observations.
  • Utilizes Factual's sophisticated Place Attachment methodology, found to be 33% more accurate than point-radius geofencing at determining what place users are.

Highly Customizable Audiences

Mix and match Factual’s geographic, demographic, behavioral, and brand affinity Segments to create the perfect Audience for your needs.

Factual offers advanced custom targeting capabilities

Custom Segments

Create custom segments across a comprehensive set of observed real world behaviors:
  • Place based behavior including visitation to specific places, merchants, and chains.
  • Event attendance including concerts, sports, arts and more.
  • Activity detection including driving and walking.
  • User-specific places such as home and work.
  • Digital activity including apps used and device characteristics.

Example Segments

Here are some example segments that show the flexibility of Factual’s location based audiences:
  • Weekday Morning Commuters: Users observed driving in morning hours at least 3 weekdays.
  • Summer Music Festival Attendees: Users observed on festival grounds during summer music festivals.
  • Frequent Store Loyalists: Users observed visiting a store frequently over the last six months.

White Glove Support

Factual’s Location Strategy team helps with planning, targeting recommendations, and custom segment creation at no additional cost.

Simple Integration

Geopulse Audience is asynchronous, does not require an on-device SDK, and is implemented on the server. Audiences are seamlessly deployed from self service web tools to your infrastructure, so you can query at runtime with sub-millisecond latency.

Private and Secure

“At a fundamental level, our entire product is data and entirely tied to location. Partnering with Factual gives us a best-in-class data partner to complement and amplify the value we deliver, driving revenue and improving the quality of the core mobile product and the user experience.”
— Ed Kozek, SVP Product and Engineering

Geopulse Audience, Geopulse Proximity

“Mobile adoption by advertisers has long been challenged by a lack of reliable demographic and behavioral information that can be used to identify the right audience... Geopulse Audience is an innovative solution and we’re confident that this will deliver a tremendous amount of value to our publishers and our advertisers.”
— Jim Payne, Founder

Geopulse Audience