Learning from Location
You can learn a lot about mobile users by looking at where they spend time. Geopulse Audience uses Factual’s unique understanding of place to deeply analyze users’ location histories and learn their brand affinity, behavioral, demographic, and geographic characteristics.
Factual provides a web-based tool to everyone on your team that enables you easily and quickly create your Audience. Mix and match Audience Segments using AND and OR logic and instantly get estimates for device reach and impressions with the selected Segments.
Mix and match Factual’s geographic, demographic, behavioral, and brand affinity Segments to create the perfect Audience for your needs.
Tailored Location SegmentsCreate an Audience based on your own location criteria.
Geopulse Audience is asynchronous, does not require an on-device SDK, and is implemented on the server. Audiences are seamlessly deployed from self service web tools to your infrastructure, so you can query at runtime with sub-millisecond latency.
Private and Secure
Factual is a member of the Networking Advertising Initiative (NAI) and complies with the NAI’s Mobile Application Code of Conduct.
Factual participates in the Digital Advertising Alliance (DAA) Self-Regulatory Principles and supports consumer choice with respect to interest-based advertising. Factual participates in the DAA’s AppChoices app, enabling consumer choice and opt-out through an easy to use mobile app.
- Factual’s location targeting products only associate descriptive attributes with mobile and other devices. Factual’s location targeting products do not identify individual users by name, physical address, email address, phone number or other similar information.