Learning from Location
You can learn a lot about mobile users by looking at where they spend time. Geopulse Audience uses Factual’s unique understanding of place to deeply analyze users’ location histories and learn their brand affinity, behavioral, demographic, and geographic characteristics.
Factual’s web interface is accessible to anyone on your team. It enables you to combine any Audience Segments using AND and OR logic, for extremely flexible targeting. The tool also instantly estimates for the number of devices and impressions to expect with selected Segments.
Mix and match any combination of Factual’s geographic, demographic, behavioral, and brand affinity Segments to create the perfect Audience for your needs.
Geopulse Audience is asynchronous, does not require an on-device SDK, and is implemented on the server. Audiences are seamlessly deployed from self service web tools to your infrastructure, so you can query at runtime with sub-millisecond latency.
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