Learning from Location
You can learn a lot about mobile users by looking at where they spend time. Geopulse Audience uses Factual’s unique understanding of place to deeply analyze users’ location histories and learn their brand affinity, behavioral, demographic, and geographic characteristics.
Factual provides a web-based tool to everyone on your team that enables you easily and quickly create your Audience. Mix and match Audience Segments using AND and OR logic and instantly get estimates for device reach and impressions with the selected Segments.
Mix and match any combination of Factual’s geographic, demographic, behavioral, and brand affinity Segments to create the perfect Audience for your needs.
Tailored Location SegmentsCreate your own based on any location criteria.
Geopulse Audience is asynchronous, does not require an on-device SDK, and is implemented on the server. Audiences are seamlessly deployed from self service web tools to your infrastructure, so you can query at runtime with sub-millisecond latency.
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