The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Factual’s Geopulse Audience, powered by Factual’s Observation Graph, enables advertisers to target based on real world behaviors so they can reach the right consumers with the right message every time.


Flexibility & Scale

Tailor your audiences to fit specific campaign needs and KPI’s and activate across your favorite tech partners. Expand beyond mobile and find those location-based audience across devices.

Built With Data You Can Trust

Targeting is only as good as the data it’s based on. Geopulse Audience is powered by Factual’s first party, mobile-first data and proprietary technology ensuring quality audiences, every time.

White-Glove Service

Factual’s Location Strategy team helps with planning, targeting recommendations, and custom segment creation at no additional cost.


Create Highly Customized Audiences

There’s more to understanding users than simply listing the places they’ve been. Geopulse Custom Audiences enable you to reach your target audience at scale without losing context or relevance.

Create the perfect audience based on real world behavior, including:

  • Visits to specific place, chains, or categories of businesses
  • Recency and frequency of visits
  • Patterns of behavior (e.g., drives to work)
  • Time of day and day of week

    Ready-to-use Geopulse Audiences

    Factual’s Geopulse Audiences are a collection of over 600 ready-to-use audiences designed by our location experts. Target users based on specific places they visit, or select behavioral segments that describe who they are based on their place visitation and behavioral patterns over time.

    Factual’s Geopulse Audiences are available in your favorite DSP, DMP, or ad buying platform.

    View Our Partners

    “Mobile adoption by advertisers has long been challenged by a lack of reliable demographic and behavioral information that can be used to identify the right audience... Geopulse Audience is an innovative solution and we’re confident that this will deliver a tremendous amount of value to our publishers and our advertisers.”

    — Jim Payne, Founder of MoPub