Discover your customers’ journey
Where do my visitors go before and after my brand’s location?
Factual Insights
Make data-driven decisions by using high-quality location data and real-world behavior patterns to understand customer intent
BENEFITS
REAL-WORLD
DATA
Built upon our extensive Global Places data and Observation Graph device data, Factual Insights provides actionable insights based on the highest quality data
AUDIENCE
UNDERSTANDING
A visit to your store is not the whole story. Use Factual Insights to uncover a customer's complete path to purchase
COMPETITIVE
EDGE
Stay ahead of your key competitors with benchmarking and visibility into audience makeup
WHITE-GLOVE
SERVICE
Our location experts analyze the data and translate the behaviors of your target audience to provide customized recommendations for more efficient and effective campaigns
Monitor your market share
What percentage of the total visits to my industry is my brand capturing?
Track your growth and boost ROI
What is the footfall to my brand’s locations over time, by geography, and against my top competitors?
FEATURES
Customer
Affinities
Dig into customer demographics, Factual behavioral audiences, and related chains or categories your customers are likely to visit
Customer
Journey
View the chains and categories your customers frequent before and after visiting your locations
Competitive
Benchmarking
See how your chain compares to an industry average or against top chains in your vertical
Customer
Footfall
Understand the impact of major initiatives by tracking the visitors to your chain over a custom date range
