
Factual Insights
Make data-driven decisions by using high-quality location data and real-world behavior patterns to understand customer intent
BENEFITS

REAL-WORLD
DATA
Built upon our extensive Global Places data and Observation Graph device data, Factual Insights provides actionable insights based on the highest quality data

AUDIENCE
UNDERSTANDING
A visit to your store is not the whole story. Use Factual Insights to uncover a customer's complete path to purchase

COMPETITIVE
EDGE
Stay ahead of your key competitors with benchmarking and visibility into audience makeup

WHITE-GLOVE
SERVICE
Our location experts analyze the data and translate the behaviors of your target audience to provide customized recommendations for more efficient and effective campaigns
Monitor your market share
Track your growth and boost ROI
FEATURES

Customer
Affinities
Dig into customer demographics, Factual behavioral audiences, and related chains or categories your customers are likely to visit

Customer
Journey
View the chains and categories your customers frequent before and after visiting your locations

Competitive
Benchmarking
See how your chain compares to an industry average or against top chains in your vertical

Customer
Footfall
Understand the impact of major initiatives by tracking the visitors to your chain over a custom date range