BENEFITS

REAL-WORLD
DATA

Built upon our extensive Global Places data and Observation Graph device data, Factual Insights provides actionable insights based on the highest quality data

AUDIENCE
UNDERSTANDING

A visit to your store is not the whole story. Use Factual Insights to uncover a customer's complete path to purchase

COMPETITIVE
EDGE

Stay ahead of your key competitors with benchmarking and visibility into audience makeup

WHITE-GLOVE
SERVICE

Our location experts analyze the data and translate the behaviors of your target audience to provide customized recommendations for more efficient and effective campaigns

Discover your customers’ journey

Where do my visitors go before and after my brand’s location?

Monitor your market share

What percentage of the total visits to my industry is my brand capturing?

Track your growth and boost ROI

What is the footfall to my brand’s locations over time, by geography, and against a top competitor?

FEATURES

Customer
Affinities

Dig into customer demographics, Factual behavioral audiences, and related chains or categories your customers are likely to visit

Customer
Journey

View the chains and categories your customers frequent before and after visiting your locations

Competitive
Benchmarking

See how your chain compares to an industry average or against a selection of top chains in your vertical

Customer
Footfall

Understand the impact of major initiatives by tracking the visitors to your chain over a custom date range

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