BENEFITS

QUALITY

Factual data is based on directly-measured, real-world user visits, not probabilistic modeling or incentivized panels. Our Proprietary Location Validation Stack ensures only actual devices are included in our pool

FLEXIBILITY

Factual has full integration into the top decision systems, across the channels that matter most, including emerging channels like Out-of-home and Connected TV

INDEPENDENCE

Factual does not sell media, so we’re solely focused on high-quality data. Our independence allows us to be neutral and work with everyone across the ecosystem

SCALE

Factual’s proprietary Observation Graph covers more than 120M devices in the US and 300M worldwide



Offerings

Measurement Data

Use Factual Measurement Data to integrate high-quality, in-store visitation data into your measurement platforms to track offline conversions and optimize mid-flight.

  • Easy activation into your existing platforms
  • Unique advanced fields and variables
  • Superior scale and Visit Detection methodology
  • Proprietary Place Attachment technology

Measurement Intelligence

Use Factual Measurement Intelligence to transform your performance metrics into actionable insights for campaigns powered by high-quality, real-world location data.

  • Self-serve dashboard for always-on reporting
  • Cross-device pixel for seamless attribution
  • Factual-generated control groups for lift
  • Easy-to-implement campaign insights

Explore Measurement Intelligence

Features

Precise
Attribution

Offline conversions are attributed using deterministic matching based on proprietary location data

Transparent & Deep Reporting

Access in-depth reporting of your store visits down to the store level in real-time via our many measurement partners

Real-time
Optimization

Factual provides you daily delivery of actionable data so you can optimize mid-flight

Actionable
Insights

Understand your impact through an always on intelligence dashboard with conversion, campaign, and audience insights

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