Observation Graph enables enterprises, marketers and developers to better understand customer behavior, target potential buyers and create compelling user experiences.

WORLDWIDE NUMBERS

1.5+
Billion

Unique
Devices Seen

650+
Million

Verified Devices

270+
Million

Monthly Active
Devices

BENEFITS

Diversified App Categories
Coverage of apps includes categories such as gaming, weather, utility, social, messaging, dating, music and video streaming, photography and more
Less Reliance on Ad Exchange Data
Majority of the signals come from in-app location data as opposed to bidstreams. Additionally, all bidstream data passes through our Location Validation Stack to remove inaccurate and invalid data
OBSERVATION GRAPH
Industry-leading Places Data
High quality and comprehensive POI data worldwide. Trusted by industry leaders, such as Apple, Facebook, Amazon, Uber, WeWork, First Data, Mastercard and many others
Accurate Place Attachment
Factual’s Place Attachment technology is more accurate at attributing device activity to the right location than standard geofences

FEATURES

Rigorous Fraud Detection

Billions of devices filtered to ensure that only high quality signals pass through

Visits, Not Drive-bys

Differentiate between driving by a place and visiting a place

Customizable Insights

Derive data driven insights for your unique business needs

Start using Observation Graph

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