Observation Graph enables enterprises, marketers and developers to better understand customer behavior, target potential buyers and create compelling user experiences.

BY THE NUMBERS

280+
Million

Monthly Devices (Worldwide)

80+
Million

Monthly Devices (US)

Billions

Observations Daily

 

BENEFITS

Trusted by Major Technology Brands
Factual’s Global Places data powers some of the world’s top mobile apps like Uber, Facebook and Apple Maps to enhance their location services.
Validated Location Data
Factual’s Location Validation Stack removes imprecise location data to help ensure our clients have access to clean and reliable data.
OBSERVATION GRAPH
Consumer Privacy
Factual proactively created policies and practices to use data responsibly and to protect personal information and location data.
Diversified Data Sources
Our data partners span many categories such as: gaming, weather, utility, social, messaging, dating, music and video streaming, photography and more.

FEATURES

Actionable Audience Intelligence

Analyze real-world movement of target customers and help inform future marketing strategies.

High Quality Data at Scale

Get a comprehensive snapshot of real-world movement around the globe.

Accurate Place Attribution

Factual’s Place Attachment technology takes into account features in the physical world and is more accurate than geofences alone.

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