Up to 70% of user location data in mobile adtech is of insufficient quality for effective ad targeting. Learn more about why and what to do about it.
A coordinate coming off a device defines the point on the earth's surface where it is located.
ms to validate
billion data points/month
Factual Location Validation Stack
User location data is passed to Factual from our partners.
Incoming data points are validated against a set of rigorous criteria.
Factual indicates whether or not each coordinate should be used for ad targeting, returning only data that meets our quality standard to the bidder/ad-server.