Factual Targeting

Factual Targeting enables marketers to construct highly customizable, scalable and accurate audience segments designed for ROI and built with data you can trust.

OFFERINGS

AUDIENCE

Factual Audience enables marketers to build highly-customized, scalable audiences based on real-world consumer behavior

PROXIMITY

Factual Proximity enables marketers to build accurate, custom geofences to reach consumers based on where they are in real-time


BENEFITS

PROVEN ROI

A recent Total Economic Impact™ (TEI) Study by Forrester Consulting found that Factual customers generate a 202% ROI on their targeting investment and a 47% lower cost-per-action (CPA) on average

BUILT WITH DATA YOU CAN TRUST

Targeting is only as good as the data it’s based on. Factual’s proprietary data assets offer the highest quality location data on places and the movement of devices worldwide

WHITE GLOVE SERVICE

Factual’s Strategy team helps with planning, targeting recommendations, and custom geofence creation at no additional cost

FEATURES

Unmatched Scale

Factual reaches over 350M validated devices monthly, so you can target granular audiences at scale without losing context or relevance

Built for Programmatic

Factual has deep and sophisticated integrations with leading adtech solutions, providing turnkey activation that fits perfectly within your existing, fast-paced workflow

Accurate place attachment

Factual’s proprietary Place Attachment technology evaluates over 100 features to infer context and determine if a user is at a specific place

TALK TO AN EXPERT

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