We like that Factual doesn’t have a media offering; they’re strictly a data company. A lot of the other partners try to sell you their audience data but they also want you to buy their media and run on their media network. Their report will show their media on their network is the strongest performing. That’s like they’re grading their own homework.
– Data Sciences Lead, Media Agency
“It’s hard to define accuracy these days, but I generally correlate superior campaign performance with accuracy. The Factual segments of our current campaign are doing genuinely well, and if that’s the case, then the data is accurate”
– Buying Supervisor, Media Agency
We A/B test different types of data providers quarterly, starting with other types of programmatic buys and then more specifically for location data... location-based targeting with Factual data showed better KPI results than our other location partner and that’s how we settled on Factual.
– Client Success Manager, Global Media Agency, Forrester Total Economic Impact Study