Factual Audience

Build highly-customized, scalable audiences based on real-world consumer behavior — so you can reach the right consumers with the right message every time

BENEFITS

PROVEN
ROI

A recent Total Economic Impact™ (TEI) Study by Forrester Consulting found that Factual customers generate a 202% ROI on their targeting investment and a 47% lower cost-per-action (CPA) on average

FLEXIBLE & SCALABLE TARGETING

Tailor your audiences to fit specific campaign KPIs with unparalleled granularity and transparency. Activate across devices and media channels using your preferred ad buying platforms and partners

BUILT WITH DATA YOU CAN TRUST

Targeting is only as good as the data it’s based on. Factual’s proprietary data assets offer the highest quality location data on places and the movement of devices worldwide

WHITE-GLOVE
SERVICE

Factual’s Strategy team helps with planning, targeting recommendations, and custom segment creation at no additional cost



OFFERINGS

Custom Audiences

Use Factual’s self-service Audience Designer to create your own highly-customized audiences

  • Build nuanced audiences with Factual’s demographic attributes and pre-built Behavior Profiles
  • Smart search for over 130 million places, chains and points of interest across hundreds of categories
  • Refine your audience by frequency, day-of-week and time-of-day, or specific date range
  • Target consumers based on the chains they visit, places they travel, and where they live

    Ready-to-use Audiences

    Use our collection of over 1000 ready-to-use audiences for quick-and-easy activation. Ready-to-use audiences are designed by our location experts and reflect our most popular targeting segments, including:

    • Frequent visitors to hundreds of specific brands and chains.
    • Behavioral, lifestyle, and lifestage segments that describe consumers based on historical place visitation patterns
    • Demographic segments including age, gender, parental status, and household income

    Features

    Unmatched
    Scale

    Factual reaches over 350M validated devices monthly, so you can target granular audiences at scale without losing context or relevance

    Cross-Device
    Reach

    Expand beyond mobile and reach your custom audiences across devices and media channels––including CTV and OOH

    Built for
    Programmatic

    Factual has deep and sophisticated integrations with leading adtech solutions, providing turnkey activation that fits perfectly within your existing, fast-paced workflow

    Easy
    Activation

    Factual offers a neutral data layer that allows you to create audiences once and activate throughout your buy––so your audiences aren’t duplicative or siloed with one partner

    Dynamic Target
    Visualization

    The Audience Designer’s advanced mapping tool provides a visual display of the locations you are targeting––so you can design a well-distributed target list, rather than a bunch of locations in a single, densely-packed district

    Accurate Place
    Attachment

    Factual’s proprietary Place Attachment technology evaluates over 100 features to infer context and determine if a user is at a specific place

    Reach
    Calculator

    The Audience Designer’s Reach Calculator shows approximately how many devices you will reach and how many impressions you have the potential to serve

    Smart Place
    Search

    The Audience Designer’s smart search functionality makes it easy to find the exact places you’d like to target. Search for individual place names, chains, or place categories. Refine your designs with dozens of customizable filters

    TALK TO AN EXPERT

    Contact Us

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