Factual Proximity

Reach mobile users based on where they are in real time using the best location data available in mobile marketing, designed to perform at RTB scale

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BENEFITS

PROVEN
ROI

A recent Total Economic Impact™ (TEI) Study by Forrester Consulting found that Factual customers generate a 202% ROI on their targeting investment and a 47% lower cost-per-action (CPA) on average

REAL-TIME
INFLUENCE

Reach consumers based on their real-time location –– including distance to your stores or proximity to competitive chains –– to influence last-minute purchase decisions or align with desirable consumers mindsets

BUILT WITH DATA YOU CAN TRUST

Targeting is only as good as the data it’s based on. Factual’s proprietary data assets offer the highest quality location data on places and the movement of devices worldwide

WHITE-GLOVE
SERVICE

Factual’s Strategy team helps with planning, targeting recommendations, and custom geofence creation at no additional cost

“It’s hard to define accuracy these days, but I generally correlate superior campaign performance with accuracy. The Factual segments of our current campaign are doing genuinely well, and if that’s the case, then the data is accurate”

– Buying Supervisor, Media Agency

“We like that Factual doesn’t have a media offering; they’re strictly a data company. A lot of the other partners try to sell you their audience data but they also want you to buy their media and run on their media network. Their report will show their media on their network is the strongest performing. That’s like they’re grading their own homework.”

– Data Sciences Lead, Media Agency

“We A/B test different types of data providers quarterly, starting with other types of programmatic buys and then more specifically for location data... location-based targeting with Factual data showed better KPI results than our other location partner and that’s how we settled on Factual.”

– Client Success Manager, Global Media Agency, Forrester Total Economic Impact Study

Robust places
Dataset

Factual’s proprietary Global Places dataset includes more than 130 million places and points of interest across 52 countries, so you can reach visitors to large chains as well as small local retailers, restaurants, auto dealers, and more

Integrated Map
Visualization

The Proximity Designer’s advanced mapping tool provides a visual display of the locations you are targeting––so you can design a well-distributed target list, rather than a bunch of locations in a single, densely-packed district

Smart Place
Search

The Proximity Designer’s smart search functionality makes it easy to find the exact places you’d like to target. Search for individual place names, chains, or place categories

Precise Place
Filters

Refine your designs with customizable filters, including place name keywords, hours of operation, postcode, city, state/province, country, congressional districts*, and DMA or MSA*

Polygon or Point-Radius Geofencing

Choose polygon geofencing for highly precise targeting (especially for places like airports and shopping malls). Or create point-radius geofences tailored to your exact radius specifications

Reach
Calculator

The Proximity Designer’s Reach Calculator shows approximately how many devices you will reach and how many impressions you have the potential to serve

Custom Places
Uploads

Use Factual’s Proximity Designer to easily upload a list of places or areas you’d like to target, or let our team create your custom place list for you

Built for
Programmatic

Factual has deep and sophisticated integrations with leading adtech solutions, providing turnkey activation that fits perfectly within your existing, fast-paced workflow