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The global standard for location based mobile advertising.

Factual provides highly customizable location based audiences and geofencing capabilities. Factual targeting is built on the best data available in mobile marketing and can be applied across most major media providers.

Real world place visits indicate a user is a mom

Location based Audiences

The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Factual analyzes user location data so you can target users based on their real world behavior.

Factual offers advanced custom targeting capabilities

Custom Segments

Create custom segments across a comprehensive set of observed real world behaviors:
  • Place based behavior including visitation to specific places, merchants, and chains.
  • Event attendance including concerts, sports, arts and more.
  • Activity detection including driving and walking.
  • User-specific places such as home and work.
  • Digital activity including apps used and device characteristics.

Example Segments

Here are some example segments that show the flexibility of Factual’s location based audiences:
  • Weekday Morning Commuters: Users observed driving in morning hours at least 3 weekdays.
  • Summer Music Festival Attendees: Users observed on festival grounds during summer music festivals.
  • Frequent Store Loyalists: Users observed visiting a store frequently over the last six months.

White Glove Support

Factual’s Location Strategy team helps with planning, targeting recommendations, and custom segment creation at no additional cost.

Geofencing

Reach the right users based on where they are in real time with endlessly customizable geofencing — built with the best location data. Easily design campaigns by selecting from millions of places in Factual’s Global Places dataset, using attributes such as geography, category, brand, and targeting radius. Factual also provides polygon targeting around hundreds of thousands of locations such as airports, shopping malls, retail brands, and more.

Easily design geofenced ad campaigns

Popular geofencing tactics include:

Place Targeting

Reach users at specific locations, chains, or stores where you want to stay top of mind.

Funnel messaging

Tailor your messaging depending on how far users are from your stores.

Geo-Conquesting

Find users while they’re visiting your competitors’ stores.

Category targeting

Reach users at specific categories of places, like all coffee shops, parks, or airports.

Polygon targeting

Reach users in precisely specified areas, such as parking lot vs. building, using polygon geofences.

Target using the best data

  • Location targeting is only as good as the quality of the data. Factual helps you avoid wasting advertising dollars sending ads to the wrong people and places.
  • We map user locations to the best places data available in mobile marketing, Factual Global Places.
  • User location data is validated by Factual’s Location Validation Stack to help ensure only precise and accurate location data is used for targeting.
  • Factual analyzes users based on the specific places they visit instead of aggregating users by geographic areas such as tiles, frames, or zip codes.

Private and Secure

Neutral

  • We don’t sell media — we focus on delivering the highest quality data and ad targeting technology.
  • Work with your preferred media provider — we’re integrated with most major DSPs, networks, publishers, and trading desks.
    See all media partners →
  • We give you self service tools to design and deploy campaigns with most major media providers.

The following companies use Factual data to better target mobile ads.

Agency Partners

Amp Agency
Campus Media
Dedicated Media
Goodway Group
Headway Digital
Hill Holiday
Liquidus Marketing
Magnetic
Media Italia
MobeSeek
mBuy
Nanalab
Omnicom Media Group
Point It
Semcasting
Tech53
Trilia
TrueMedia
Vivaki
WPP
Zimmerman Advertising

Trading Desks

Amnet
Cadreon
Coegi
Core Audience
Horizon Media
Xaxis

DSPs

Adelphic
AppNexus
Beeswax
Centro
ChoiceStream
Crisp
Doubleclick
Drawbridge
JuiceMobile
LD Mobile
LiquidM
Manage
MediaMath
MDOTM
RTBiQ
RUN
Smadex
Sonata
Strikead
The Trade Desk
Tubemogul
Turn
Voluum

Networks

AdsMovil
AdTheorent
Amobee
Aol
Kiip
Phunware
Specific Media
TapTap Networks

Exchanges

Aerserv
MoPub
One by AOL Mobile Marketplace
OpenX
Smaato
Vdopia

Ad Servers

Medialets
Sizmek
Vindico

Publishers

GasBuddy
TextPlus
The Weather Channel

Data Platforms

Liveramp

“Factual is a global data source that can help clients make minute-by-minute, geo-specific decisions so they can deliver the right content at the right time… and in the right place.”
— Nick Nyhan, CEO of The Data Alliance

Geopulse Audience, Geopulse Proximity

“By partnering with Factual, Goodway has taken its ad targeting capabilities to the next level of precision. The ad campaigns we intend to create together will significantly move the probability needle toward the ultimate goal – purchasing by mobile users.”
— John Mellinger, Goodway’s Vice-President of Enterprise Partnerships

Geopulse Audience, Geopulse Proximity