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Your Global Location Strategy In A Box.

Win more business at higher margins by offering your advertisers the best location based ad targeting on the market.

Drive more business

  • Respond to RFPs that you once could not with new access to location based ad targeting.
  • Drive higher CPMs by offering ad targeting that is higher quality and more customizable than the competition.
  • Arm your team with easy to use, web based tools for designing your campaigns.

Differentiate Yourself

  • Offer the best location based ad targeting tools on the market.
  • Provide highly customized targeting for each campaign with the ability to create custom location based audiences and the most flexible geofencing available.
  • Leverage accurate ad targeting by relying on the best location data.

Work with a True Partner

Factual doesn’t sell media so we’re never competing with you for IOs. We are a data company and our focus is on providing the best location data and ad targeting to our partners.

Offer your advertisers highly customizable location based audiences and geofencing capabilities.

Real world place visits indicate a user is a mom

Location based Audiences

The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Factual analyzes user location data so you can target users based on their real world behavior.

Factual offers advanced custom targeting capabilities

Custom Segments

Create custom segments across a comprehensive set of observed real world behaviors:
  • Place based behavior including visitation to specific places, merchants, and chains.
  • Event attendance including concerts, sports, arts and more.
  • Activity detection including driving and walking.
  • User-specific places such as home and work.
  • Digital activity including apps used and device characteristics.

Example Segments

Here are some example segments that show the flexibility of Factual’s location based audiences:
  • Weekday Morning Commuters: Users observed driving in morning hours at least 3 weekdays.
  • Summer Music Festival Attendees: Users observed on festival grounds during summer music festivals.
  • Frequent Store Loyalists: Users observed visiting a store frequently over the last six months.

White Glove Support

Factual’s Location Strategy team helps with planning, targeting recommendations, and custom segment creation at no additional cost.

Geofencing

Reach the right users based on where they are in real time with endlessly customizable geofencing — built with the best location data. Easily design campaigns by selecting from millions of places in Factual’s Global Places dataset, using attributes such as geography, category, brand, and targeting radius. Factual also provides polygon targeting around locations such as airports, shopping malls, retail brands, and more.

Designing geofenced ad campaigns is easy with Factual’s web interface.

Popular geofencing tactics include:

Place Targeting

Reach users at specific locations, chains, or stores where you want to stay top of mind.

Funnel messaging

Tailor your messaging depending on how far users are from your stores.

Geo-Conquesting

Find users while they’re visiting your competitors’ stores.

Category targeting

Reach users at specific categories of places, like all coffee shops, parks, or airports.

Polygon targeting

Reach users in precisely specified areas, such as parking lot vs. building, using polygon geofences.

Target using the best data

  • Location targeting is only as good as the quality of the data. Factual helps you avoid wasting advertising dollars sending ads to the wrong people and places.
  • We map user locations to the best places data available in mobile marketing, Factual Global Places.
  • User location data is validated by Factual’s Location Validation Stack to help ensure only precise and accurate location data is used for targeting.
  • Factual analyzes users based on the specific places they visit instead of aggregating users by geographic areas such as tiles, frames, or zip codes.

Great for sales and media planning

  • Arm your team with easy to use, web based tools for designing your campaigns.
  • Get real time estimates for device and impression reach.

Private and Secure

Trusted by the Industry

Factual is integrated with the following major trading desks, DSPs, and Networks.

Agency Partners

Amp Agency
Campus Media
Dedicated Media
Goodway Group
Headway Digital
Hill Holiday
Liquidus Marketing
Magnetic
Media Italia
MobeSeek
mBuy
Nanalab
Omnicom Media Group
Point It
Semcasting
Tech53
Trilia
TrueMedia
Vivaki
WPP
Zimmerman Advertising

Trading Desks

Amnet
Cadreon
Coegi
Core Audience
Horizon Media
Xaxis

DSPs

Adelphic
AppNexus
Beeswax
Centro
ChoiceStream
Crisp
Doubleclick
Drawbridge
EQ Works
JuiceMobile
LD Mobile
LiquidM
Manage
MediaMath
MDOTM
Smadex
Sonata
Strikead
The Trade Desk
Tubemogul
Turn
Voluum

Networks

AdsMovil
AdTheorent
Amobee
Aol
Kiip
Phunware
Specific Media
TapTap Networks

Exchanges

Aerserv
MoPub
One by AOL Mobile Marketplace
Smaato
Vdopia

Ad Servers

Medialets
Sizmek
Vindico

Publishers

GasBuddy
TextPlus
The Weather Channel

Data Platforms

Liveramp

Painless implementation and operation.

One time Integration

On-premise implementation designed for your local infrastructure or AWS.

  • Factual provides a Java based HTTP server or a Java client.
  • No external calls at runtime.
  • Speed and scale designed for RTB environments.
  • AMIs available for easy setup and testing.
  • Factual customers have been up and running in less than 48 hours.

Self-Service Targeting

  • Audience and geofence targeting available via self service web tools.
  • Reach estimates provided in the tools and via API.
  • Seamless deployment of geofences or audiences from web tools to your infrastructure.

Get Geofence and Audience Targeting

1

Install Factual's data management software on your infrastructure (just a few small Java files).

2

Use Factual’s web based tools to design your own geofences or audiences.

3

Factual builds your requests and uploads them to your on-premise infrastructure.

4

Query your geofences and audiences at runtime with sub-millisecond latency.

“Of all our data partnerships, Factual’s stands apart because of the quality of their location data, the diversity of its application and the sheer scalability – which is highly differentiated.”
— Emily Del Greco, VP of Sales

Geopulse Audience, Geopulse Proximity

“Location targeting is incredibly valuable to our clients, and Factual's product suite sells itself.”
— Ivo Karadjov, Mobile Products Lead

Geopulse Proximity